The User Activity graph displays the active, engaged, registered, and total users in the platform. 

• Active User: A user who at least opened the app 
• Engaged User: A user who participated by commenting, liking, or sharing 
• Registered User: A user who logged into the platform 
• Total Users: All registered, pending, and invited users

Learn more about Analytics terminology in the Analytics Glossary.

The User Activity line graph displays detailed statistics on different user types. By default, it displays all the user metrics. Each metric has a corresponding color in the graph. This graph is customizable. You can narrow down your results by removing certain user metrics or applying filters.

Color-coded percentages underneath the different metrics show how that metric has changed since the previous time period. A positive number in green indicates that the metric has increased. A negative number in red indicates the metric has decreased. By default, it shows a comparison between the last seven days. This is updated automatically based on the date range filter.

Finding Specific User Metrics

1. In the Studio, navigate to Analytics > Users.
2. Navigate to the User Adoption graph.
3. Hover over a date to see the exact user metrics.
   
   

Deselecting a User Metric

1. In the Studio, navigate to Analytics > Users.
2. Navigate to the User Adoption graph.
3. Click on the user metric you do not want to display in the graph.
   The user metric is greyed out and no longer appears in the graph.
   
   

You have deselected a user metric and removed it from the graph. You can click on the metric again to include it in the graph again.

The User Funnel is an easy-to-understand visual that shows a progression of how users are interacting with the platform. A funnel chart helps understand at what stage there is a significant drop in user conversion. According to the metrics, you can adjust your content strategy to provide a better user experience. 

The funnel shows the number of users at each of the four stages: Total Users > Registered Users > Active Users > Engaged Users. The percentages above each user type display the ratio from the previous stage. For example, 26.32% of active users are also engaged users. The funnel conversion rates are calculated based on the ratio between the two subsequent stages.

The User Interaction donut graph divides engaged users by how they engage with content.

The metrics are based on how users used the following:

• Comments
• Likes
• Shares

You can easily see the exact data below the graph, or when you hover over the different sections.

The User Activity by Time graph displays user activity across the days of the week and times of the day. The different shades of blue make it easy to spot the highs and lows in the average activity. These metrics allow you to schedule content management activities better, such as publishing posts or planning maintenance work. Hover over a time block to see the exact number of active users in the platform at that time. Averaged data is rounded up to the nearest whole number.

The graph always displays 7 days, but using the date range filter you can see the activity averaged over the chosen time period. For example, for a period of 7 days the activity data for each day within that week is shown. And for a period of over 7 days, the activity data in each time slot is averaged.

When you are viewing the current seven days, the data ends at the time you are viewing the graph. If you are checking it at 10 am on Thursday, it will not show any data past that time.

1. In the Studio, navigate to Analytics > Users.
2. Navigate to the top of the tab.
   
   
3. Optionally, implement any filters you would like to narrow down your data.
4. Click CSV export.
   The CSV exports dialog opens.
5. Click User time series CSV.
   
   
   
   The CSV download begins automatically.

You have downloaded the data from the Users tab. The metrics are downloaded in the form of a time series.