The Analytics dashboard provides deeper insights into how, when, and where users engage with the Staffbase platform. The Analytics dashboard is divided into different categories to allow you to dive deep into metrics:
- News
- Content
- Chat
- Users
- Hashtags (beta)
This article explains the Chat tab in detail, including the graph and analytical data found within it. Learn more about the entire Analytics dashboard, including user role access, in the Overview of the Analytics Dashboard.
The Chat tab displays data from the past seven days by default. You can change the date range and use further filters to refine the results. Learn more about filtering.
Chat Activity Graph
The Chat Activity line graph displays the metrics for:
- Active Chat Users
- Active Chat Groups
- Active 1:1 Chat
Learn more about Analytics terminology in the Analytics Glossary.
Chat Activity
The Chat Activity line graph displays detailed statistics on different chat user types. Each metric has a corresponding color in the graph. By default, it displays all the user metrics. This way, you can see how the options overlap in the entire graph. You can deselect one or more metrics to customize the graph. This allows for comparison between specific areas, for example, active chat users and active 1:1 chats.
When you hover over a certain date on the graph, you can see specific data for that date, depending on the metrics that are selected. You can further narrow down your results by applying filters or removing metrics.
The values on the right side of the graph also shift the appropriate high value depending on the different metrics and filters selected. For example, if the active chat users metric had a high value and is deselected, the highest graph value automatically adjusts to the next highest value. The values at the bottom of the graph also shift automatically depending on the timeframe selected. For large timeframes, such as a year, the time displays in monthly increments. For short timeframes, such as a week, the time displays in daily increments.
The metrics do not reveal any user-specific information or any content shared inside of conversations, such as details of private conversations, who is chatting with whom, or which groups are active.
Color-coded percentages underneath the different metrics show how that metric has changed since the previous time period. A positive number in green indicates that the metric has increased. A negative number in red indicates the metric has decreased.
The percentages automatically compare the metrics from the current date range selected to the previous one. For example, the current seven days to the last seven days.
Deselecting a Chat Metric
You can sort the content list by all of the different table headers.
- In the Studio, navigate to Analytics > Chat.
- Navigate to the Chat Activity graph.
- Click on the metric you do not want to display in the graph.
The metric is greyed out and no longer appears in the graph.
You have deselected a metric and removed it from the graph. You can click on the metric again to include it in the graph again.
CSV Export
You can download the data from the Chat tab via CSV download.
Downloading Chat Time Series Data
- In the Studio, navigate to Analytics > Chat.
- Navigate to the top of the tab.
- Optionally, apply any filters to narrow down to specific data.
- Click CSV export.
The CSV exports dialog opens. - Click Chat time series CSV.
The CSV download begins automatically.
You have downloaded the data from the Chat tab. The metrics are downloaded in a time series.
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