Internal podcasts are a simple and engaging way to share key updates and stories with employees. They provide a conversational, accessible way to share leadership messages and company updates on the go. By reducing reliance on emails and lengthy posts, podcasts cut through communication overload while increasing reach and engagement, particularly for frontline and remote workers. With everything centralized in a dedicated landing page, teams can make internal updates more accessible and encourage employees to stay informed.

In this article:

Key Facts | Video Tutorial | Steps | Measure Success | Best Practices | Customer Stories | 
How Internal Podcasts Look For Users | Additional Resources 

Problem Statement: Employees may miss important updates or struggle to engage with communication channels like news posts or emails. This can lead to reduced engagement and alignment issues.

Business Objective: Internal podcasts turn important updates and communications into on-demand audio content, providing a conversational way for employees to stay informed. Used alongside news posts, podcasts reach employees who may miss written updates and help messages stick through a more personal, engaging format. A dedicated landing page ensures employees can easily find and access episodes directly from their App or Intranet.

Staffbase Features:

• Pages: Promoting the podcast on a page helps to display its use and make it easy for employees to find.
• Page Widgets: Use widgets to customize your podcast page, like the News Feed widget, Plugin widget, and more.
• Mobile Podcast Player: Listen to podcasts from in the Employee App, even while checking other areas of the app or with your device locked.

Audience: Internal podcasts reach all employees, including frontline, remote, and office staff. They are also effective for new hires and department-specific groups, making them a versatile tool for company-wide connection.

Outcome: Employees gain easier access to leadership messages and company updates through on-demand podcasts, creating stronger connection and alignment with organizational culture.

You can use this step-by-step guide to set up this use case in Staffbase.

Set Up a Podcast News Channel

1. In the Studio, navigate to Content > News.
2. Click Add channel.
3. Provide a name for your podcast channel.
4. Under Channel type, select Article.
5. Click Save and Publish.
6. Create a post.
7. Uploading the podcast audio file via Drag & Drop, Direct Upload, or My Files.
8. Click Save Draft.
9. Click Publish.

Learn more about creating a channel and news channel types.

Create a Podcast Page

1. In the Studio, navigate to Content > Pages.
2. Click Add page.
3. Provide a title for the page.
4. Set the visibility for the page.
5. Click Add page.
6. In the Page content editor, provide further content. For example text, media, or attachments.
7. Click Save.
8. Click Publish.

Add the News Feed Widget to the Page

1. In the Studio, navigate to the page which you want to add the widget.
2. In the editor, place the cursor to the place where you would like to add the widget.
3. In the editor toolbar, click the plus icon for Add widget.
4. Click the News Feed Widget.
5. Configure the widget.
6. Click OK.

Learn more about using widgets on pages.

Amplify Your Internal Podcast Post

1. Highlight the podcast in internal communications.
   Feature the podcast in regular internal communications, including newsletters or team updates, to keep it top-of-mind for employees.
2. Build engagement by actively involving employees.
   Foster meaningful interaction (e.g. Q&A or survey) and invite listeners as guests or speakers to boost involvement.
3. Involve leadership or team champions.
   Encourage managers or team leads to mention the podcast to help drive awareness and participation.
4. Highlight upcoming episodes with the Calendar.
   Include the podcast release date to keep your audience excited and informed about when the next episode will arrive.

These are different ways you can track the success of this use case.

Gauge Awareness

1. Check what employees think of the episodes by using short surveys on the landing page.
2. Use post statistics to analyze which news episodes are accessed most frequently to understand employee interests.
3. Measure interactions such as likes, comments, or shares on episode posts.

Message Impact

1. Monitor repeat visits through page metrics to gauge ongoing value and engagement.
2. Analyze engagement patterns over time to understand which topics drive ongoing interest and interaction.

Staffbase has a few recommendations to ensure the best experience for your users.

 

Choose a Memorable Podcast Title

• Choose a title that clearly communicates the podcast’s purpose, so employees immediately know what to expect.
• Align the title with your company culture or values to encourage listening and create a sense of connection.

 

Plan and Record Thoughtfully

• Regular posting (weekly, biweekly, or monthly) helps employees know when to expect new episodes and builds engagement over time.
• Choose a quiet space and quality audio setup to ensure your episodes are clear, professional, and engaging.

 

Keep Episodes Concise

• Keep your audience in mind and outline valuable topics ahead of time.
• Aim for 10–20 minutes with focused topics and real stories to maintain listener interest.

 

Create a Central Podcast Hub

• Use surveys, Q&A, or discussion prompts on the landing page to encourage participation and make the podcast more meaningful.
• Share the page in newsletters, meetings, leadership communications to maximize visibility.

Learn how other Staffbase customers successfully use this use case.

These podcasts were created by our customers to address real organizational challenges and engage their teams. Each demonstrates a unique way podcasts can inspire, inform, and connect employees.

• Bridging Voices aims to strengthen communication and build workplace culture. Hosted quarterly by country managers and HR leaders, it’s available in video and audio formats. After a major acquisition, it helped unite teams, support integration, and boost engagement. It shows how internal podcasts can connect employees across roles and regions.
• What Inspires Us delivers short, impactful updates on global trends, projects, and leadership insights. The personal, relatable tone keeps employees informed and inspired. This example shows how a simple podcast idea can become a dynamic channel for sharing stories, insights, and vision across an organization.

• eLearning Course: Your First Page
  Registration is required — sign up here to get access.
• eLearning Course: Video Content Creation for Communicators
  Registration is required — sign up here to get access.
• 10 Ways to Start a Standout Podcast
• Staffbase Aspire to Inspire Podcast

Additional Helpful Information

• Overview of the Mobile Podcast Player
• Configuring Audio Files in News Posts and Pages