Staffbase recognizes the importance of involving employees in your internal communications. When organizations actively seek feedback on new processes, major announcements, or overall well-being, they stay more connected with their workforce. This engagement is a key driver of successful internal communication strategies. With Surveys, you can directly reach employees, gather input, improve processes, and monitor the impact of changes over time.

In this article:

Key Facts | Video Tutorial | Steps | Measure Success | Best Practices | How Feedback Surveys Look for Users

Problem Statement: After major company announcements, gathering employee feedback can be challenging, especially when news is shared on short notice. Information overload and unclear channels often discourage responses, leaving leaders without valuable perspectives.

Business Objective: Organizations can improve decision-making, strengthen trust, and demonstrate transparency by quickly collecting and acting on employee feedback. This ensures communication is two-way, rather than strictly top-down.

Staffbase Features: 

• Surveys: Create quick, targeted pulse checks to capture employee sentiment in real time.
• News: Communicate announcements clearly and follow up with the survey to increase visibility and participation.
• Plugin Widget: Embed surveys directly into the announcement posts for seamless access and higher completion rates.

Audience: All employees, particularly those impacted by organizational announcements and whose feedback is vital for informed decision-making.

Outcome: Employees share their input in a simple, accessible way. Leaders gain actionable insights that improve decisions and build a culture of openness and trust.

You can use this step-by-step guide to set up this use case in Staffbase.

Add a Survey and Questions

1. In the Studio, navigate to Content > Surveys.
2. Click Add Survey.
3. Provide a title and further information for the survey.
4. Click Add Survey.
5. In the survey, click Create Questions.
6. Select which type of survey question you want to add and enter the survey question.
7. Click Save.
8. Schedule the survey to be published with notifications directly after the announcement.

Learn more about creating a survey.

Create a News Post and Add the Survey

1. In the relevant news channel, create a post about the announcement.
2. Click the + icon to open the widget dialog.
3. Select Plugin to display the survey and increase participation.
4. Select Surveys from the dropdown menu and the survey you just created.
5. Click OK.
6. Schedule the news post to go live after both the announcement and survey are live.

Learn more about configuring the Plugin widget.

Increase Engagement and Visibility

1. During the announcement, mention and explain the purpose of the survey to boost awareness and participation.
   Let employees know how and where they can access the survey, and follow up later with a dedicated news post.
2. Make sure the push notifications box is checked when scheduling the survey.
   This makes sure employees are made aware when the survey is live after the announcement.
3. Remind employees that their input directly influences follow-up actions and decisions.
   Share a summary of the results later to close the loop and show that leadership values their feedback.

These are different ways you can track the success of this use case.

Quality & Actionability of Feedback

• Ensure insights are actionable and tied to communication goals with focused and well-designed questions.
• Track the relevance of survey responses to build understanding, and summarize open-text feedback to gain deeper insights.

Participation & Engagement Rates

• High survey completion rates signal effective communication and ease of access.
• Use the post statistics to measure the percentage of survey submissions compared to the total number of viewers.

Staffbase has a few recommendations to ensure the best experience for your users.

 

Keep Surveys Short and Focused

• Use concise, targeted questions to encourage higher response rates.
• Limit the number of questions to avoid survey fatigue and respect employees’ time.
• Prioritize actionable insights by asking questions tied to specific communication goals.

 

Make Feedback Engaging and Continuous

• Design your surveys to resemble those in online magazines or newspapers to make them visually appealing and familiar.
• Make change and progress visible by regularly checking in with your audience through recurring surveys.
• Use a recurring format to track progress over time and demonstrate responsiveness to employee input.

 

Follow Up with Results and Next Steps

• Share a summary of key takeaways from the survey to close the feedback loop.
• Communicate any changes or actions that will result from the feedback.
• Thank participants to reinforce a culture of listening and transparency.

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Additional Helpful Information

• Overview of Surveys
• Creating a Survey