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Use Staffbase Email Analytics to track how your emails perform with detailed metrics like open rates and click-throughs to understand what resonates with your audience. With aggregated analytics, you get a big-picture view of engagement, and you can also break down data by user groups to spot specific trends. This insight helps you continually refine your email strategy for maximum impact.
Analytics of a Single Email
In the Email Overview under Recently Sent, as well as in the Sent tab of each folder, you can access the Statistics of sent emails.
You can switch between two tabs:
Statistics Tab
Top Row Statistics
The Statistics tab shows the following statistics for a sent email in the top row:
- The number of Recipients shows how many of the total recipients received the email.
- The number of Opens shows how many of the recipients opened the email.
- Total opens: shows the number of times the email was opened, including repeated and unique opens.
- Unique opens: shows the number of times the email was opened for the first time by a specific recipient.
- The number of Clicks shows how many recipients clicked a link in the email.
- Total clicks: shows the number of times a link in the email was clicked, including repeated and unique clicks.
- Unique clicks: shows the number of times a link was clicked for the first time by a specific recipient.
The rates are calculated progressively. In the top right corner, you can select the User Group to filter by a specific user group the email was sent to.
Email Funnel Graph and Top Links Charts
The Email Funnel shows a bar diagram with three bars:
- The first bar shows the number of sent emails.
- The second bar shows the percentage of sent emails that were opened.
- The third bar shows the percentage of opened emails in which a link was clicked.
The Top Links overview shows the percentage of unique clicks on a certain link out of the number of opens. You can sort the links by highest or lowest click rate. If you hover over one of the charts, more information displays.
Distribution of Total Activities Graph
For the Distribution of Total Activities graph, you can select a timeframe of 24 hours, 7 days, 30 days, or 3 months. The diagram contains two lines: Total Opens over time and Total Clicks over time.
If you hover over a point in time, more information displays.
Progression of Unique Activities Graph
For the Progression of Unique Activities graph, you can select a timeframe of 24 hours, 7 days, 30 days, or 3 months. The diagram contains two lines: Unique Opens over time and Unique Clicks over time.
If you hover over a point in time, more information displays.
Details Tab
If you switch to the Details tab, you can view the email's settings, such as the date and time it was sent, by whom it was sent, the target audience, sender address, sender name, reply option, assigned campaign, subject line, preview text, and a preview of the email.
Aggregated Analytics Over a Period of Time
If you want to look at the statistics of all emails sent in the previous month, week, or year, navigate to Analytics and select Email from the left-side navigation.
On the Analytics dashboard, you can select between the following timeframes:
You can also select a User Group from the dropdown menu.
Top Row Statistics
The top row of the Analytics dashboard shows the following statistics based on the selected time and user group:
- The number of Sent Emails.
- The number of Recipients which shows the number of unique users who were sent at least one email.
- The Open Rate which shows the percentage of sent emails that were opened.
If you click on the icon with the arrow, a comparison with the previous timeframe displays.
- The Click Rate which shows the percentage of opened emails with a clicked link.
If you click on the icon with the arrow, a comparison with the previous timeframe displays.
Total Activity by Email Over Time
For the Total Activity by Email Over Time graph, you can select either Total Activities or the Activity Rates.
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Total Activities shows a graph with three lines:
If you hover over a point in time, more information displays. |
Activity Rates shows a bar graph featuring:
If you hover over a point in time, more information displays. |
Total Opens and Total Clicks
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The Total Opens diagram shows the number of total opens and how many of the opens were unique and repeat. If you hover over the diagram, more information displays. |
The Total Clicks diagram shows the number of total clicks and how many of the clicks were unique and repeat. If you hover over the diagram, more information displays. |
Email Table
The email table shows a list of all emails sent within your selected timeframe and to the selected user group, featuring the following information:
| Recipients | Opened | Total Opens | Clicked | Total Clicks | Link | |
| The internal name and the subject of the email | The number of recipients |
The percentage of users in the target audience who opened the email You can sort the table by this column |
The number of total opens, including repeated and unique opens | The percentage of opened emails with a clicked link | The number of total clicks | Links to the statistics tab of this email in the Email menu |
Learn more about the Analytics Dashboard.
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