Third-party email security tools may automatically open messages or scan links. These activities can be recorded as opens and clicks, making your email statistics less accurate. Use the settings to exclude automated activity from your analytics.
Activate Email Tracking Bot Detection
- In the Studio, navigate to Settings > Email Tracking.
- Under Email tracking bot detection, activate the Filter automated activity toggle.
The dialog expands. - Under Maximum different links clicked per second, enter a number between 2 and 20.
- Optionally, activate the Filter activity shortly after delivery toggle and enter a number between 1 and 240 Seconds as Time period after delivery.
- Click Save.
You have successfully activated email tracking bot detection. Open and click events that appear to come from email security tools or bots will be filtered and excluded from your email statistics. All other open and click events will be processed with a 5-minute delay.
Activate Email Tracking Event Deduplication
- In the Studio, navigate to Settings > Email Tracking.
- Under Email tracking event deduplication, activate the Enable event deduplication toggle.
- Under Deduplication time period, enter a time period between 1 and 240 seconds.
- Click Save.
You have successfully activated email tracking event deduplication. Repeated open and click events from the same recipient within the chosen period of time will be suppressed and excluded from your email statistics.
Define IP Blocklist
- In the Studio, navigate to Settings > Email Tracking.
- Under IP blocklist, enter one IPv4 or IPv6 address, or CIDR range per line that you want to exclude from your email statistics.
- Click Save.
You have successfully added IP addresses to the blocklist. Tracking events from matching IP addresses and networks will be excluded from your email statistics.
Define User-Agent Blocklist
- In the Studio, navigate to Settings > Email Tracking.
- Under User-Agent blocklist, enter one substring per line that you want to exclude from your email statistics.
- Click Save.
You have successfully added user-agent substrings to the blocklist. Tracking events from matching email security tools will be excluded from your email statistics.
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