Support Portal

English (United States) Deutsch Français 日本語

We Enable, You Inspire

Discover

    Overview of Staffbase Email Analytics

    Avatar
    Christiana Nimtz
     

    Editor

    Use Staffbase Email Analytics to track how single emails perform with detailed metrics like open rates and click-throughs to understand what resonates with your audience. With aggregated analytics, you get a big-picture view of engagement, and you can also break down data by user groups to spot specific trends. This insight helps you continually refine your email strategy for maximum impact. Aggregated email analytics are available in the Email tab of the Analytics dashboard.

    In the Email Overview under Recently Sent and in the Sent tab of each folder, you can access the Statistics of single sent emails.

    You can select between three tabs:

    Filters

    Filter Type Filter Options and Details
    Language
    • Select the language the email was created in.
    • The default value is all languages.
    • Only one language can be filtered at a time.
    User Group
    • User group is a profile field that can be added to each recipient's contact information.
    • Select the user group the email was sent to.
    • The default value is all user groups.
    • Only one user group can be selected at a time.
    Department
    • Department is a profile field that can be added to each recipient's contact information.
    • Select the department the email was sent to.
    • The default value is all departments.
    • Only one department can be selected at a time.
    Position
    • Position is a profile field that can be added to each recipient's contact information.
    • Select the position to which the email was sent.
    • The default value is all positions.
    • Only one position can be selected at a time.
    Location
    • Location is a profile field that can be added to each recipient's contact information.
    • Select the location the email was sent to.
    • The default value is all locations.
    • Only one location can be selected at a time.
    Language
    • Select the language the email was created in.
    • The default value is all languages.
    • Only one language can be filtered at a time.

    Learn more about Profile Fields in Staffbase Email and Filters in the Analytics Dashboard.

    Statistics Tab

    Top Metrics

    topmetricsEmail.png

    The Statistics tab shows the following statistics for a sent email in the top row:

    • Sent shows the number of recipients that were emailed.
    • The number of Bounces shows how many recipients did not receive the email because it did not arrive in their inbox.
      • Total: all contacts who were excluded from the email.
      • New: the number of new contacts for whom the email bounced.
    • The number of Opens shows how many of the recipients opened the email.
      • Total: the number of times the email was opened, including repeated and unique opens.
      • Unique: the number of times the email was opened for the first time by a specific recipient.
    • The number of Clicks shows how many recipients clicked a link in the email.
      • Total: the number of times a link in the email was clicked, including repeated and unique clicks.
      • Unique: the number of times a link was clicked for the first time by a specific recipient.

    The rates are calculated progressively. 

    Email Funnel Graph

    funnel_EN-corr.png

    The Email Funnel shows a bar diagram with four bars:

    • Target Audience: shows how many recipients belong to the target audience.
    • Sent: shows the percentage of recipients the email was sent to. When you hover over the chart, you'll see the exact numbers of:
      • Emails delivered
      • Recipients without an email address
      • Email addresses that have bounced in the past
      • Recipients who have unsubscribed from this email category
    • Opened: shows the percentage of received emails that were opened.
    • Clicked: shows the percentage of opened emails in which a link was clicked.

    Total Opens, Total Clicks, and Read Time Charts

    Readtime_nodevice.png

    Total Opens
    The Total Opens diagram displays the number of times the email was opened, broken down into unique and repeat opens. 

    Total Clicks
    The Total Clicks diagram shows the total number of clicks, broken down into unique and repeat clicks. 

    Filters
    The Total Opens and Total Clicks diagrams can be filtered by the device type, the email was opened with:

    • Desktop
    • Tablet
    • Mobile
    • All Devices
      The default setting is All Devices. 

    Read Times
    Activation
    The Read Time diagram shows the percentage of recipients who glanced at the email, skimmed it, and read it. Learn more about Read Time Data.

     

    Distribution of Total Activities Graph

    For the Distribution of Total Activities graph, you can select a timeframe of 24 hours, 7 days, 30 days, or 3 months. The diagram contains two lines: Total Opens over time and Total Clicks over time.

    DistributionTotalActivities.png

    If you hover over a point in time, more information displays.

    distributionHover.png

    Top Links Chart

    The Top Links overview shows the percentage of unique clicks on a certain link out of the number of opens. You can sort the links by highest or lowest click rate. If you hover over one of the charts, more information displays.

    toplink_hover.png

    Progression of Unique Activities Graph

    For the Progression of Unique Activities graph, you can select a timeframe of 24 hours, 7 days, 30 days, or 3 months. The diagram contains two lines: Unique Opens over time and Unique Clicks over time.

    ProgressionUniqueAcitvities.png

    If you hover over a point in time, more information displays.

    ProgressionHover.png

    Details Tab

    If you switch to the Details tab, you can view the email's settings. The settings include details about where, when, and how the email was created:

    • Space
    • Folder
    • Date and time
    • Author
    • Target audience
    • Sender address
    • Sender name
    • Reply option
    • Campaign
    • Languages
    • Subject line
    • Preview text
    • Email preview
    details_tab_EN.png

    Clickmap Tab

    The clickmap visually shows how much recipients interacted with links and buttons in your email content. Learn more about the clickmap.

    Additional Helpful Information

    Related articles

    Comments

    0 comments

    Please sign in to leave a comment.

    Articles in this section