In the team administration, you will find the tab Strategy. Here, you can define numerous settings that you will find again later when planning and creating content. Which ones exactly, we explain in this article.
Target group
With the tab Target group, it is possible to create your own target groups. Those can be added by pressing the pink plus button.
After all mandatory fields are filled out, you can confirm your settings via Save and new and directly add further target groups or go back to the target group overview by clicking Save.
Target groups can be assigned to Communications Control objects during the creating and editing process.
A target group can be deleted with the paper bin icon in the respective column. Target groups are not automatically replaced in the strategy area of Communications Control objects. Thus, when a target group is deleted that has been assigned to a Communications Control object, the field is empty.
Goal
You can define strategic goals with the tab goals. With the pink plus button, you create new goals.
Goals can be assigned to Communications Control objects during the creating and editing process.
Goals can be deleted with the paper bin icon in the respective column. Keep in mind that these goals will also be deleted from all Communications Control objects they were allocated to.
Within the strategy tab of an object's detail view, an additional box for manually checking off your goals ensures an immediate view of whether the corresponding goal has been achieved or not.
Ad Profile
In the area Ad Profile, you have the possibility to define budgets for several marketing channels. This feature serves a planning purpose only and has to be manually maintained. A marketing channel can be assigned to content while creating and editing.
With the pink plus button, you can add new marketing channels. After all the mandatory fields have been filled out, confirm your settings via save and new and directly add further marketing channels or go back to the overview of marketing channels with save.
A marketing channel can be deleted with the paper bin icon in the respective column.
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