The Smart Insights dashboard displays detailed statistics for each individual campaign. Inside the dashboard, you can view detailed metrics for visibility, engagement, and sentiment for news posts assigned to a campaign. Learn more.

You can access the dashboard from the Campaigns tab in the Analytics dashboard. Smart Insights dashboard is visible for all system-wide user roles. The Smart Insights dashboard is part of the Smart Impact feature. Learn more.

There are sections providing more in-depth statistics on the top-level metrics:

• Visibility
• Engagement
• Comment Sentiment
• Alignment

Visibility shows the reach of your campaign content. The metric is calculated based on the percentage of users who viewed at least one news post, compared to the potential number of users that could view any campaign content.

Visibility Over Time Graph

The Visibility Over Time graph shows the visibility of campaign content over a period of time. There are three data series in this chart:

• Viewed 1+ post: Percentage of users who saw at least 1 post in the campaign, out of all possible viewers who could see the campaign.
• Viewed 2+ posts: Percentage of users who saw at least 2 posts in the campaign, out of all possible viewers who could see the campaign
• Viewed 3+ posts: Percentage of users who saw at least 3 posts in the campaign, out of all possible viewers who could see the campaign

A flyout opens when you hover over a data point in the timeline. The flyout includes:

• Exact numerical values for viewed 1+, 2+, and 3+ posts at that time point
• Metrics for posts published at that time

The timelines within the graphs are based on the campaign’s start date and the current date. If a start date is not set, the campaign creation date will be used instead. When a campaign ends, the end date marks the end of the timeline. 

Visibility Per Group Table

This table details the visibility based on individual user groups. This allows you to identify which user groups are visiting campaign content. Hover over a group to see the exact number of users who visited at least one news post. The table can be sorted by the highest or lowest visibility rate by clicking on the dropdown menu. 

Additional Helpful Information

• Overview of Smart Impact
• Analyzing Campaign Metrics With the Analytics Dashboard