The Smart Insights dashboard displays detailed statistics for each individual campaign. Inside the dashboard, you can view detailed metrics for visibility, engagement, and sentiment for news posts assigned to a campaign. Learn more.

You can access the dashboard from the Campaigns tab in the Analytics dashboard. Smart Insights dashboard is visible for all system-wide user roles. The Smart Insights dashboard is part of the Smart Impact feature. Learn more.

There are sections providing more in-depth statistics:

• Visibility
• Engagement
• Comment Sentiment
• Alignment

Alignment shows how your campaign content resonates with your employees. The metric is calculated from direct employee feedback submitted from Alignment Surveys on news posts assigned to a campaign. When enabled on a news post, the surveys appear at the bottom of news posts assigned to the campaign. Each employee can submit one survey per news post. To keep surveys confidential, survey results are displayed only after a minimum of 5 user submissions. Learn more about Alignment Surveys.

Alignment Average Over Time Graph

The timeline shows the distribution of alignment data collected at a point in time. The graph has a single series which shows overall alignment, based on survey feedback. To keep surveys confidential, survey results are displayed only after a minimum of 5 user submissions.

When there are enough responses, a flyout opens when you hover over a data point in the timeline. The flyout includes:

• Average alignment metric
• Rating breakdown (1 to 5)
• Percentage of users having submitted a certain score
• Title of news posts and the number of participants for each post

Overall Alignment Rating and Rating by Post Table

This table details the alignment based on scores gathered from associated alignment surveys. It allows you to identify how well users align with your campaign messaging overall and for individual news posts. You can open the Display dropdown menu at the top of the table to:

• View the alignment based on overall average or posts.
• Sort the alignment by the highest or lowest engagement rate and by older or newest date of a post.

Hover over a line in the table to see the alignment average and the score breakdown for each post.

Additional Helpful Information

• Overview of Smart Impact
• Analyzing Campaign Metrics With the Analytics Dashboard