In this article, you will find an overview of the image and video sizes and formats supported by the respective social media platforms.
Please note that API changes initiated by the platforms may result in changes in sizes and formats. We are keen to keep this article up to date.
TikTok:
Videos
|
Supported files |
.mp4, .mov or .webm |
|
Resolution |
min. 360 Pixel |
|
File size |
max. 1 GB |
|
Length |
max. 60 seconds |
|
Video caption |
max. 150 characters |
Facebook:
Videos
|
Recommended file type |
.mp4 |
|
Resolution |
max. 1080 Pixel |
|
File size |
max. 10 GB |
|
Length |
max. 240 min. |
|
Recommended audio compression |
AAC with min. 128kbps |
Images
|
Supported file types |
.jpeg, .png |
|
Ratio |
1,91:1 to 1:1 |
|
Resolution |
1080 x 1080 px |
|
File size |
max. 4MB |
Videos
|
Supported file types |
.asf, .flv, .mpeg-1, .mpeg-4, .mkv, .webm, .h264/avc, .mp4, .vp8, .vp9, .wmv2, .wmv3 |
|
File size |
min. 75 KB max. 200 MB |
|
Length |
min. 3 seconds max. 10 minutes |
|
Resolution |
min. 256 x 144 max. 4096 x 2304 |
|
Frame rates |
min. 10 frames/second max. 60 frames/second |
|
Bit rates |
min. 192 kbps max. 30 mbps |
Note: For LinkedIn videos there is no thumbnail, no original URL and no description field available
Images
|
Supported file types |
.png, .jpeg |
|
File size |
max. 8 MB |
|
Dimensions profile picture (HxW) |
min. 400 x 400 Pixel max. 4320 x 7680 Pixel |
|
Dimensions title picture (HxW) |
396 x 1584 Pixel |
Ads
|
Target group size |
min. 300 people |
Videos
|
Supported file types |
.mkv, .mp4 |
|
Length |
min. 3 seconds max. 10 minutes |
|
Dimensions (HxW) |
min. 640 x 640 Pixel |
Reels
|
Supported file types |
.mov, .mp4 |
|
Length |
min. 3 seconds max. 15 minutes |
|
Recommended ratio |
9:16 |
Images
|
Supported file types |
.jpeg |
|
File size |
max. 8 MB |
Note: The maximum allowed file size for all chosen assets within Instagram carousel posts needs to be less than 8 MB.
X (Twitter)
Videos
|
Video codec |
H264 high profile |
|
Audio codec |
AAC-LC (nicht 5.1 oder höher) |
|
Frame rates |
min. 30 frames/second max. 60 frames/second |
|
Resolution |
Landscape: 1280x720 Portrait: 720x1280 Square: 720x720 |
|
Video bitrate |
min. 5.000 kbps |
|
Audio bitrate |
min. 128 kbps |
|
Ratio |
Landscape/Portrait: 16:9 Square: 1:1 |
|
Dimensions |
min. 32x32 max. 1280x1024 |
|
File size |
max. 512 MB |
|
Length |
min. 5 seconds max. 140 seconds |
Images
|
Supported file types |
.jpg, .png, .gif, .webp |
|
File size |
max. 5 MB |
|
Dimensions (HxW) |
max. 1024 x 512 |
GIFs
|
File size |
max. 15 MB |
|
Dimensions (HxW) |
max. 1080 x 1280 |
|
Frame rates |
max. 350 frames/second |
|
Pixel (HxWxnum_frames) |
max. 300 million |
YouTube
|
Supported file types |
.mov, .mpeg4, .mp4, .avi, .wmv, .mpegps, .flv, .3gpp, .webm, .dnxhr, .prores, .cineform, .hevc (h265) |
|
Length |
max. 15 minutes (see https://www.youtube.com/verify to extend the length) |
|
Upload size |
max. 256 GB or 12 hours |
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