Linking allows your content creators to enrich the user’s experience by making additional relevant content just one click away. By placing links in your content, you are creating contextualized shortcuts for your users.

When editing, you have a variety of linking options available to you. These are some of the most common content types you can link using the editor:

• External websites
• Internal platform content, such as plugins and pages
• Headings or specific text on a page
• Email addresses
• Phone numbers
• User profiles

All of these can be achieved using either in-text linking or by using widgets.

In-Text Linking 

In-text linking refers to links that are presented directly in the body of your content as either URLs shown in the text or hyperlinks. In-text links are versatile and can take several different forms. Choose the in-text link that suits your needs best according to the type of content you want to link:

URL shown in text: 

The most simple way to link content is by pasting the URL to your desired content directly in the body of the text. No additional configuration is required. 

Use to link:

• Internal content
• External websites

Hyperlink:
With a hyperlink, you can configure a piece of text, an image, or other media to open to a specified URL when clicked. Hyperlinking provides a crisper visual experience, since the URL is not visible, but embedded in the text, image, or other element.

Use to link:

• Internal content
• External websites
• Email addresses
• Phone numbers

Anchor Links

Anchor links are a form of hyperlinking designed for pages, that allows you to link to another point a page, for example, a headline or specific paragraph of text. This is particularly useful on long pages, as it allows users to jump straight to other relevant content without long searching or scrolling. 

Use to link:

• Headlines within a page
• Text within a page

Linking With an Eye-Catching Design

Grouping Links

While widgets can have a much broader functionality than just linking, there are a number of widgets that are designed specifically for linking content in a neat and visually pleasing way.

Regardless of which widget you choose to link with, the set up is quick and intuitive and delivers a high-quality design that bring a professional look to your content. The full range of self-service widgets is available with dynamic pages, but many are even available in News and Journeys. 

If you are looking to present a group of links to related content, such as office locations or departmental resources, there are a number of widgets that can fulfill your needs in a variety of visual styles:

• Link List widget 
• Link Tiles widget
• Portfolio widget 

You can use any of these widgets to link external websites, internal content from your platform, or a combination of the two. This means you can easily aggregate decentralized content around a specific topic in one place.

Linking User Profiles
Additionally, the User Profile widget allows you to link an entire user profile in your content-- profile photo, job title, contact information, and all. While you can link phone numbers and email addresses using hyperlinking, the User Profile widget puts a friendly face to the name and makes it easier for users to connect with colleagues.