User groups are a core concept in the Staffbase platform. They allow you to cluster users based on shared attributes, such as office location, department, or interests. You can then target content to each group.

Spaces are designated areas in the Studio that space administrators use to organize and manage content for specific audiences. They typically reflect your organization’s structure, such as departments, countries, or brands.

The concept of user groups and spaces comes together to form space groups. They enable space administrators to independently create and manage space-specific groups while administrators retain overall governance. This decentralization allows for faster content targeting and more scalable collaboration.

Benefits of Using Space Groups

Decentralized audience management
With reduced reliance on administrators, space administrators can respond more quickly to space-centric needs.

Faster and more targeted content delivery
By managing space-specific groups, teams can define relevant audiences and publish content without delays. This improves the speed and precision of internal communication.

Improved scalability for large organizations
Space groups support growing organizations with multiple locations, brands, or departments. Teams can be onboarded and managed without adding complexity to central administration.

Balanced governance with local autonomy
Teams operate independently within defined boundaries, supporting both control and flexibility across the organization.

Additional Helpful Information

• Managing Local Audiences With Space Groups