Google and Yahoo have announced new requirements for senders sending more than 5,000 daily commercial emails, effective February 2024. If you fail to meet these requirements, your emails will be delayed, blocked, or directed to spam. The changes will affect all emails sent to private Google and Yahoo accounts. Google Workspace accounts are not affected. You can find more details in the Google and Yahoo articles.

The changes primarily impact the following groups of email senders:

• Bulk senders who send emails to more than 5,000 Gmail or Yahoo email addresses in a single day.
• Anyone who sends emails from a Gmail email address through any email service provider, no matter how many emails they send and the domains they send to.

What do you need to know as a sender?

Here is what every sender has to know and follow:

Authentication

You have to set up SPF (Sender Policy Framework) or DKIM (Domain Key Identified Mail), and DMARC (Domain-based Message Authentication, Reporting and Conformance) email authentication for your domain.

Spam Rates

Only send required emails to keep spam rates low.

Subscriptions

If you send more than 5,000 messages per day, you must enable easy one-click unsubscription for your recipients.

What changes for the recipients?

All bulk emails, such as notifications and newsletters sent to private Google and Yahoo addresses by Staffbase, contain a one-click Unsubscribe option. This applies to all emails sent from the App, Intranet, and Employee Email.
When a recipient clicks the Unsubscribe option:

• For Employee Email: Their email address is removed from the mailing list
• For App or Intranet: The notification setting for the email address is disabled