Read Time for Employee Email is an optional feature available for activation.

This metric shows you what percentage of your audience glanced at, skimmed, or read your tracked emails.

Before making the Read Time metric available to you, Staffbase Support activates a reliability test to ensure accurate data can be collected for your organization. The testing and evaluation process takes a minimum of nine days.

If you are interested in activating Read Time for your organization, contact Staffbase Support or your Customer Success Manager.

In This Article

• What's Required to Capture Read Time Data
• How Read Time Works
• How Read Time Data Is Displayed in Employee Email

Prerequisites

• Email recipients in your organization primarily check their inboxes using Outlook for Windows on their desktop devices

Read Time measurements work with multiple methods of sending tracked emails, including:

• Employee Email Outlook add-ins
• Studio
• Employee Email web app

How Read Time Works

Read Time is a measurement of how long recipients view each email you send and track with Employee Email. 

We collect this data using the same tracking pixel that already measures how and when your sent emails are being opened. Read Time is counted by continuously connecting to the tracking pixel, which stays connected for as long as the email is being actively viewed.

How Read Time Data Is Displayed

When Employee Email tracks and records your Read Time data, the Email Stats page displays a visualization of Read Time Buckets for each sent email.

Read Time Buckets show what percentage of the total opens resulted in emails being actively viewed for different lengths of time:

• Read: 9+ seconds
• Skimmed: 3 - 8 seconds
• Glanced: 1 - 2 seconds

When you build custom reports to combine data from multiple sent emails, you also have the option to include the Read Time data that you have collected over time.