Analytics Explorer is a feature in Studio Analytics that lets administrators build custom reports by choosing their own attributes, metrics, and date range.
Pre-built dashboards cannot answer every question a comms team has, such as a comparison across user groups or a one-off report for a stakeholder. Analytics Explorer removes the need to wait on a custom export.
Benefits of Analytics Explorer
Customization
Build the exact report needed instead of waiting on another team for a custom export.
Consistency
Reports draw on the same underlying data model as the rest of Studio Analytics, so results always match the standard dashboards.
Precision
Combine attributes and metrics to cover group comparisons or one-off stakeholder requests.
Reuse
Save, rename, and favorite reports, or export them as a Comma-Separated Values (CSV) file for use elsewhere.
Analytics Explorer covers News, Page, and Email Analytics. In the Explorer tool, administrators can:
- Generate a Custom Report: Administrators choose the attributes to break the report down by, such as channel name or user group name, and the metrics to include, such as total visitors, total visits, or engagement rate. Adding a date range and submitting these choices generates the report as a table.
- Export a Report as a CSV File: Administrators can download a report as a CSV file to use outside Studio.
- Save a Report: Administrators can save a report to a list of reports in Studio for later use.
- Share a Report: Administrators can copy a report's URL and share it with another admin.
- Manage Saved Reports: Saved reports can be renamed, marked as favorites, or permanently deleted.
Attributes and metrics are grouped by analytics area, such as News, Pages, or Email. A report can only combine attributes and metrics from a single area at a time.
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