The Analytics side panel on the Campaigns overview page provides a quick and convenient way to view key campaign metrics without leaving the page. It displays essential analytics on news posts and emails assigned to the campaign. Additionally, for even deeper insights, you can access the Campaign Details or, if available for your organization, the Smart Insights Dashboard directly from the side panel.
The Analytics side panel is only available for campaigns with at least one assigned news post or email.
Metrics in the Side Panel
Depending on your product package and additional features activated for your organization, the Analytics side panel shows different metrics.
Campaign Overview:
- News Posts
- Visits
- Reactions
- Comments
If Smart Impact is activated for your organization, the Analytics side panel additionally includes the following:
Analytics Highlights:
- Visibility
- Engagement
- Net Sentiment Score
- Alignment
Campaign Overview:
- Total Emails
- Sent Emails
- Recipients
- Open Rate
- Click Rate
If Smart Impact is activated for your organization, the Analytics side panel additionally includes the following:
Analytics Highlights:
- Visibility
- Alignment
The information applies when you have the Employee App or Staffbase Intranet, and when Staffbase Email is used together with the App or Intranet. If you use Staffbase Email as a standalone product, refer to Email standalone.
Campaign Overview:
- News Posts
- News Posts
- Visits
- Reactions
- Comments
- Email
- Total Emails
- Sent Emails
- Recipients
- Open Rate
- Click Rate
If Smart Impact is activated for your organization, the Analytics side panel additionally includes the following:
Analytics Highlights:
- Visibility
- Engagement
- Net Sentiment Score
- Alignment
Accessing the Analytics Side Panel
- In the Studio, navigate to Campaigns > the campaign for which you want to view the metrics.
-
Click the insights icon.
The Analytics side panel opens.
You have accessed a campaign's metrics in the side panel. To get deeper insights, click Open Campaign Details or Open Analytics, if available for your organization. The Campaigns detail page or Smart Insights Dashboard opens.
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