Alignment Surveys provide direct qualitative feedback from your employees about your campaign narratives. Using an alignment survey on your campaign-related news content allows you to track the impact your communication has on employees.  Learn more.

Alignment Surveys are scale-rating surveys that you can optionally add to the end of news posts assigned to a campaign. You can add an alignment survey to each campaign. You need to add the surveys to news posts assigned to the specific campaign for it to be visible to users. The same survey question is used for each news post, allowing you to track the score over time.

Alignment Surveys is currently in beta and is available by activation only. Reach out to your Customer Success Manager or Staffbase Support for more information. This feature is part of the Mission Control product, join the beta here.

In this article:

• Creating an Alignment Survey
• Adding an Alignment Survey to a News Post
• Viewing Alignment Survey Results
• How Alignment Surveys Look to Users

Creating an Alignment Survey 

System-wide editor roles and up can create their own question inside of the Campaign details. The answer scale range is set from 1 to 5. There are three optional preset scale range labels or you can create custom labels.

1. In the Studio, navigate to Planning > Campaigns.
2. Click the three dots next to a specific campaign to open the action menu.
3. Click Alignment Survey.
   
   
   
   The Campaign Alignment Survey page opens.
4. Select Measure Campaign Alignment to enable the alignment survey for the campaign.
   
   
5. Enter the alignment survey question.
6. Optionally, add additional information to give your users more context.
7. From the scale Range Labels dropdown, select one of the following:
   Strongly disagree - Strongly agree
   Not at all - Absolutely
   Extremely unlikely - Extremely likely
   Custom to enter text in 1 (negative response) and 5 (positive response)
   
   
8. Optionally, open Preview to see how your survey looks for users.
   
   
9. Click Save.

You have added an alignment survey to the campaign. You can now add the survey to news posts in order to measure alignment. You can edit the survey question or remove it entirely by unselecting Measure Campaign Alignment. Once a survey has been added to a news post, it can no longer be edited.

Adding an Alignment Survey to a News Post

Once a news post is assigned to a campaign, system-wide user roles add the alignment survey by enabling the Alignment Survey toggle. The survey appears at the bottom of the news post, and users can submit their feedback once per post. System-wide user roles can include a survey to draft or published articles and can remove it from the post at any time. 

1. In the Studio, navigate to Content > News > a news post.
2. In the Campaign section, select a campaign from the dropdown.
3. Enable the toggle for Include Alignment Survey.
   
   
4. Click Save.

You have included an alignment survey in your news post assigned to a campaign. Users see the survey at the bottom of the news post. You can adjust the toggle to remove the survey from the news post at any time.

Viewing Alignment Survey Results

Alignment results are shown in the Alignment section of the Smart Insights dashboard. To maintain confidentiality, at least five submissions need to be made before results appear. Learn more.

How Alignment Surveys Look to Users

Users can see the survey at the bottom of the news post and submit one rating for each news post. They can answer the survey every time it is included in a new news post.