Alignment Surveys provide direct qualitative feedback from your employees about your campaign narratives. Using an alignment survey on your campaign-related content allows you to track the impact your communication has on employees. Learn more.
Alignment Surveys are scale-rating surveys that you can optionally add to the end of news posts or emails assigned to a campaign. You can add an alignment survey to each campaign. You need to add the surveys to news posts or emails assigned to the specific campaign for it to be visible to users. The same survey question is used for each piece of content, allowing you to track the score over time.
In this article:
- Creating an Alignment Survey
- Adding an Alignment Survey to a News Post
- Viewing Alignment Survey Results
- How Alignment Surveys Look to Users
Once a survey has been added to content and published or sent, it can no longer be edited.
Creating an Alignment Survey
Alignment Survey questions are created inside of the Campaign details. The answer scale range is set from 1 to 5. There are three optional preset scale range labels or you can create custom labels.
- In the Studio, navigate to Planning > Campaigns.
- Click the three dots next to a specific campaign to open the action menu.
- Click Edit.
The Edit Campaign page opens. - Under Campaign Alignment, enable the toggle for Alignment Survey.
The page expands. - Enter the alignment survey question.
- Optionally, add additional information to give your users more context.
- From the Scale Range Labels dropdown, select one of the following:
Strongly disagree (1) - Strongly agree (5)
Not at all (1) - Absolutely (5)
Extremely unlikely (1) - Extremely likely (5)
Custom to enter text in 1 (negative response) and 5 (positive response)
- Optionally, under Preview see how your survey looks for users.
- Click Save.
You have added an alignment survey to the campaign. You can now add the survey to content in order to measure alignment. You can edit the survey question or remove it entirely by disabling the toggle for Alignment Survey. Once a survey has been added to content, it can no longer be edited.
Adding an Alignment Survey to a News Post
Once a news post is assigned to a campaign, you can add the alignment survey by enabling the Alignment Survey toggle. The survey appears at the bottom of the news post, and users can submit their feedback once per post. You can include a survey to draft or published articles and can remove it from the post at any time.
The Include Alignment Survey option only displays when a campaign has an alignment survey.
- In the Studio, navigate to Content > News.
- Navigate to the news post to which you want to add an alignment survey.
- Under Campaign, select a campaign from the dropdown.
- Enable the toggle for Include Alignment Survey.
- Click Save.
You have included an alignment survey in your news post assigned to a campaign. Users see the survey at the bottom of the news post. You can adjust the toggle to remove the survey from the news post at any time.
Adding an Alignment Survey to an Email
Once an email is assigned to a campaign, you can add the Alignment Survey block directly into the email body. You can drag and drop the block anywhere within the email. Learn more about quick blocks in Staffbase Email. Email recipients see the survey in the email and submit their feedback once per email.
- In the Studio, navigate to Email.
- Navigate to the email to which you want to add an alignment survey.
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Under Quick Blocks, navigate to the Alignment Survey quick block.
- Drag and drop the Alignment Survey quick block into the body of the email.
You have included an alignment survey in your email assigned to a campaign. Users see the survey in the body of the sent email. You can remove the survey from the email before sending. Once the email is sent, it is no longer editable.
Viewing Alignment Survey Results
Alignment results are shown in the Alignment section of the Smart Insights dashboard. To maintain confidentiality, at least five submissions need to be made before results appear. Learn more.
How Alignment Surveys Look to Users
Users can see the survey at the bottom of the news post or by clicking the survey in an email to be taken to a landing page. They can submit one rating for each piece of content and can answer the survey every time it is included in a new piece of content.
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