Alignment Surveys provide direct qualitative feedback from your employees about your campaign narratives. Using an alignment survey on your campaign-related news content allows you to track the impact your communication has on employees. You can clearly show stakeholders how your strategic narrative resonates with readers. With Alignment Surveys, you can learn how employees feel about the campaign message and if it changes over the course of a campaign.
Alignment Surveys are scale-rating surveys that you can optionally add to the end of news posts assigned to a campaign. You can add an alignment survey to each campaign. You need to add the surveys to news posts assigned to the specific campaign for it to be visible to users. The same survey question is used for each news post, allowing you to track the score over time.
System-wide editor roles and up can create their own question inside of the Campaign details. The answer scale range is set from 1 to 5. There are three optional preset scale range labels or you can create custom labels. They can then toggle on the Alignment Surveys option for news posts assigned to that campaign. Learn more.
Users see the survey at the bottom of the news post and can submit one rating for each news post. Users can answer the survey every time it is included in a new news post. In that case, the most recent score submitted by a user is used in the metric calculation.
Alignment survey results are shown in the Alignment section of the Smart Insights dashboard. To maintain confidentiality, at least five submissions need to be made before results appear. Learn more.
Alignment Survey Examples
Path to Carbon 0: Leading the Way in Sustainability Campaign
Embracing Diversity & Inclusion Campaign
Digital Future: Investing in Transformation Campaign
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