Alignment Surveys provide direct feedback from your employees about your campaign narratives. Using an alignment survey on your campaign-related content allows you to track the impact your communication has on employees. You can clearly show stakeholders how your strategic narrative resonates with readers. With Alignment Surveys, you can learn how employees feel about the campaign message and if it changes over the course of a campaign. 

Alignment Surveys are scale-rating surveys that you can optionally add to the end of news posts assigned to a campaign. You can add an alignment survey to each campaign. You need to add the surveys to news posts or emails assigned to the specific campaign for it to be visible to users. The same survey question is used for each piece of content, allowing you to track the score over time.

System-wide editor roles and up can create their own question inside of the Campaign details. The answer scale range is set from 1 to 5. There are three optional preset scale range labels or you can create custom labels. News Editor roles and up can then toggle on the Alignment Surveys option for news posts assigned to that campaign, and Folder Editors roles and up can add the survey to an email. Learn more.

Users see the survey inside of the content and can submit one rating for each piece of content. Users can answer the survey every time it is included in a new piece of content. In that case, the most recent score submitted by a user is used in the metric calculation.

Alignment survey results are shown in the Alignment section of the Smart Insights dashboard. To maintain confidentiality, at least five submissions need to be made before results appear. Learn more.

Alignment Survey Examples

Path to Carbon 0: Leading the Way in Sustainability Campaign

Embracing Diversity & Inclusion Campaign

Digital Future: Investing in Transformation Campaign