For communicators who want to become strategic partners to their leadership. Learn how to demonstrate the value of your work, how to support strategic change through narratives, and create and deliver on impactful communication objectives that resonate with your audience.
What you will learn
Complete these courses in order for the best experience.
The Value of Strategic Comms
What are the components of a communication strategy? What's the strategic value of comms for an organization?
Strategic Change in Organizations
What's important when it comes to communicating change? What's part of a change comms plan?
Planning Your Comms Objectives
How do you develop strategic comms objectives and key results? What is the OKR framework?
Know Your Audience: Segmentation & Personas
How do you segment your audience to target messaging? How do you build employee personas to tailor messaging?
Stakeholder Management for Communicators
What are the key steps to identifying and mapping internal stakeholders? How can you effectively collaborate with them?
Running Successful Comms Audits
Dive into the world of communications audits, discover the purpose of running audits, and explore the key steps involved.
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