Internal comms — what's part of the job? This program guides you through the core topics and concepts you should know about. For communicators just starting out or wanting to get a bigger picture of the field.
What you will learn
Complete these courses in order for the best experience.
Setting Goals
Define your goals, involve your stakeholders, and create SMART outcomes.
Understanding Your Audience
The difference between understanding and segmenting your internal audience, how to create personas, and why you should.
Creating Powerful Messages
Creating a story, defining the intended results of your communication, and rules for delivering tough messages.
Getting More Resources
Determine the right roles for you and your team, gain internal influence, and more resources.
Comms Planning 101
The challenge of communications planning, establish traffic control for your internal messages, and learn how to align your planning.
Channel Mix
Why does comms need a channel mix? Learn how to create a good mix and to manage it, and learn to choose the right channel for your message.
Content Formats
How content formats work together, how to make content reader-friendly, and the power of storytelling.
Enabling Your Organization
Enabling your Line Managers, Internal Publishers, top leadership, and CEOs.
Employee Voice
Employee voice in organizations, the channels for employee voice, and what internal comms can do to support it.
Interaction and Gamification
The strategic value of interaction, how to make content interactive, and how you can get started.
Employee Services
The power of employee services, service examples, and best practices.
Measurement
How to think about measurement, the measurement cycle, and metrics for operative measurement.
Team Development
The 6 core competencies for internal communications, how to identify growth areas for you and your team, and some tips and tricks.
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