As an administrator, author, or editor, you can take active measures to make content easily findable via search.

Configure searchable profile fields

You can set any user profile field as searchable in your platform. This means users can search not only by name, but also by department, location, or any other custom profile fields you may have set up for your organization. This also means that if a user is searching for information, for example, about a certain department, they will also receive user results for coworkers working in that department, encouraging employees to learn more about their coworkers.

Use Keywords in Titles

When creating titles for your content, be sure to think from a search perspective as well. Ask yourself what a user would search if they wanted to find this content. Use these keywords in the title of your content to make it easier for users to find. Not only will content rank higher if the title contains exact matches to the search term, but users are also more likely to click on content whose title clearly contains their search term.

Use Synonyms in the Text Body

Using a variety of synonyms for your keywords in the text body can be advantageous in certain types of content, such as pages and news posts. For example, if you have used the term ‘paid leave’ in the title of a news post, but a user searches ‘vacation days,’ this news post will still appear in the user’s search results if the words ‘vacation days’ have been used in the text body. 

Utilize Open Group Content

The platform allows the possibility to include open group content in the search results. Previously, a user could only see pages, posts, plugins, and other open group content if they had actively joined the group. By activating this feature, you allow users to discover these open group contents as part of a search even if they are not members of the group. Users may realize that there are groups around their interests that they did not know about.

Implement these strategies to help your users make the most of your platform.