There are different types of analytics and metrics, across the Staffbase platform, to help you better understand your content and employee engagement. In this article, you will learn about the analytics terminology you need to find and analyze the exact data you need.
In this article:
An engaged user is a user who has commented, liked, or shared a news post at least once during a selected date range. At this time, users engaging in other App interactions, such as using the chat or other plugins, are not counted towards the number of engaged users.
An active user is a user that has accessed the App at least once during a selected date range.
A registered user is a user who has created a user account on your App or Intranet.
An unregistered user is a user who does not have an account on your App or Intranet. Unregistered users are only able to access content in the public area.
A pending user is a user who has been invited to the App, but has not yet registered in the App.
The number of visitors measures the number of unique users who have visited a news post, page, or other content types. For example, if a user visits an article four separate times, this will only be counted as 1 visitor.
Visit (Total Visits)
The number of visits measures the number of times the post, page, or other content type was viewed or accessed. For example, if one user views an article 3 separate times, 3 visits are counted. If the number of visitors is less than the number of visits, it means that some users have visited the content multiple times.
The number of Likes as a reaction a news post has received.
The number of reactions a news post has received. Every reaction type is counted separately: Like, Celebrate, Support, Insightful, Thanks. A user can only react once to a news post and only choose one reaction. For example, if a user reacts with Support, this is counted as 1 Support reaction.
The number of times a news post was commented on. A user can leave multiple comments and comments to comments for the same news post. All comments are counted for this metric, also comments to comments.
The number of times a news post was shared. A user can share a post multiple times and every share is counted. For example, if a user shares one post once on Facebook, and twice via email, this is counted as 3 shares.
The number of acknowledgments a news post has received. A user can only acknowledge a post once.
The maximum number of users who can potentially view a news post. For example, if a news channel has 100 subscribers, the potential reach for news posts in this channel is 100. This will includs users who have subscribed to an open group with access to the news channel.
The ratio of potential visitors to actual visitors for a news post. If a news post has a potential reach of 80 visitors, but only 40 users viewed the post, the reach is 50%.
Video Views Directly From Newsfeed
For news posts with a teaser video, for example, articles and media posts, the teaser video can be played from the newsfeed, without opening the news post. If a user directly plays the video in the newsfeed, this is counted as a video view from the newsfeed.
Total Video Views
For news posts with a teaser video, for example, articles and media posts, the teaser video can be played from the newsfeed without opening the news post. Additionally, the video can be played once the user views the news post. All video views, no matter where are counted as total video views.
Traffic sources explain how a user navigated to a specific news post or piece of content. All traffic sources have a way for the user to click, open, and read a news post. Every single click from a specific traffic source is counted in this metric. Learn more here.
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