Smart Campaigns are a way to set, track, and analyze your strategic content goals. Creating a content strategy from scratch can be daunting, but Smart Campaigns makes it easy to get started. If you already have a strategy in place and are looking for a way to unify your data, Smart Campaigns brings access to content and metrics together in one easy dashboard. Contact Staffbase Support or your Customer Success Manager for more information.
Benefits of Smart Campaigns
Align content with strategy and understand the impact your communications have on your business objectives with Smart Campaigns.
Make your strategic goals clear and accessible for your content team. For every campaign you create, you can add a campaign goal. This goal is displayed in the overview and detailed view for campaigns, so system-wide editors and administrators always have it in mind when managing and evaluating content.
Provide a Timeline
Increase the transparency of your campaign planning by adding start and end dates to each campaign. These dates are displayed in the detailed view of the campaigns. In the campaign overview, a status label indicates if the campaign is upcoming, active, or completed.
See the editorial timeline for posts at a glance. Beyond this convenient overview, you can directly create new posts and edit drafts from the detailed view of the campaign. Labels with the published status of each assigned post make it easy to quickly see how many posts have been published, scheduled, and are in the pipeline.
Analyze
Campaigns let you dive into analytics on a macro and micro level. See side by side, which posts in a campaign fared best, and, on a broader scale, which campaigns are creating the most engagement among your readership. Statistics, such as the number of likes, comments, and visits are readily available for each post in a campaign, as well as the campaign as a whole.
Explanation of Campaign Statuses
The campaign status helps you track which campaigns are up next, currently running, or already completed. When creating a campaign and assigning a start and end date, the status is assigned automatically.
Active: The campaign is currently running.
Upcoming: The campaign is scheduled for the future and has not yet started.
Completed: The campaign has ended.
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