The performance dashboard provides a holistic overview of the KPIs generated by content published via Communications Control.
The dashboard contains data from the platforms Facebook, X (Twitter), TikTok, Instagram, YouTube, LinkedIn and Staffbase.
Below, you will find a detailed description of the individual key metrics per platform.
KPI |
Meaning |
Total Page Fans |
How many people (fans) like your page? |
Organic Impressions |
How often have your Facebook posts been viewed unpaid?* |
Paid Impressions |
How often have your Facebook posts been viewed paid?* |
Impressions |
How often have your Facebook posts been viewed in total (paid & unpaid)?* |
Comments |
How many comments have been left below your Facebook posts? |
Likes |
How many likes did your Facebook posts generate? |
Shares |
How often did other users share your Facebook posts? |
Engagement |
How many comments, likes and shares did your Facebook posts generate? |
*Only unique visitors (1 visit per person) are counted
KPI |
Meaning |
Follower |
How many people follow your Instagram account? |
Likes |
How many likes did your Instagram posts generate? |
Comments |
How many comments have been left below your Instagram posts? |
Engagement |
How many likes and comments did your Instagram posts generate? |
Reach |
How often have your Instagram posts been viewed in total? |
KPI |
Meaning |
Follower |
How many people follow your LinkedIn account? |
Likes |
How many likes did your LinkedIn posts generate? |
Comments |
How many comments have been left below your LinkedIn posts? |
Engagement |
How many likes and comments did your LinkedIn posts generate? |
Staffbase Article
KPI |
Meaning |
Visits |
How many times were all the posts on all your Staffbase channels visited? |
Engagements |
How many reactions have all your posts received on all Staffbase channels? |
Published articles |
How many posts have you published? |
Performance |
How is the performance of your Staffbase Article channels? |
News-Channels |
Welche Werte in Bezug auf Besuche, Likes, Kommentare und Shares weist Ihr Staffbase-Kanal auf? |
Active and engaged users |
How many users were active and have interacted? |
User interactions |
How many likes, comments and shares have you received? |
User funnel |
Overview of the funnel from registered to active to interactive users. |
TikTok
KPI |
Meaning |
Likes |
How many likes did your TikToks generate? |
Video views |
How many video views did your TikToks generate? |
Shares |
How often did other users share your TikToks? |
Impressions (total) |
How often were your TikToks shown? |
Full video watch rate |
How often were your TikToks completely watched? |
Total time watched |
What's the total time all users spent to watch your TikToks? |
Average time watched |
What's the average time users spent to watch your TikToks? |
Comments |
How many comments have been left below your TikToks? |
X (Twitter)
KPI |
Meaning |
Follower |
How many people follow your X account? |
Likes |
How many likes did your X posts generate? |
Retweets |
How often did other users share your tweets? |
Engagement |
How many likes and retweets did your tweets generate? |
Impressions (total) |
How often did your tweet appear in the timeline of X users? |
Impressions (organic) |
How often did your tweet appear in the timeline of X users? Impressions that were generated through ads are not considered here. |
Link clicks |
How many times did X users click on the link within your tweet? |
YouTube
KPI |
Meaning |
Follower |
How many people follow your YouTube account? |
Likes |
How many likes did your YouTube videos generate? |
Comments |
How many comments have been left below your YouTube videos? |
Shares |
How often did other users share your YouTube videos? |
Subscribers gained |
How many YouTube followers were gained in the selected time period? |
Subscribers lost |
How many YouTube followers were lost in the selected time period? |
If you have linked several pages to Communications Control per platform, please note that some of the data in the small widgets is the cumulative number of followers, likes, etc., and some is the total number.
To view the data broken down by individual channels, use the full-width Channels widget.
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