Post statistics and reach analytics for News give insights into how your employees engage with your posts. These numbers are presented in a visually appealing and easy-to-consume manner that help you make better data-driven decisions.
Traffic sources explain how a user navigated to a specific news post or piece of content. All traffic sources have a way for the user to click, open, and read a news post. For example, if a user receives a push notification about a post on their mobile app and opens it, the push notification is considered a traffic source. Every single click from a specific traffic source is counted in this metric. These are valuable metrics to give specific details and analytics of your employees' path to the news post.
Traffic Sources (A-Z)
Bookmark
Users can bookmark a news post with the bookmark feature to save it to read later or to refer back to it. When a user opens the bookmark, they are directed to the post. In this case, Bookmark is counted as a traffic source.
Comment
Users can leave a link to a different news post within a comment on other news posts. When a user clicks on a link shared in a comment, the news post opens. In this case, Comment is counted as a traffic source.
Comment Notification
In their settings, users can opt-in to receive notifications for comments left on their news posts or comments they have left on other news posts. When a user clicks on a comment notification, the news post opens directly to the specific comment. As this action opens the news post, Comment Notification is counted as a traffic source.
Digital Signage
The Staffbase platform has the possibility for news to be displayed on large screens, and for the screen to include a scannable QR code. When a user scans the QR code, they are taken directly to the new post in their mobile app. In this case, Digital Signage is counted as the traffic source.
Email Notification
Email notifications are available for users when they have an email synced with the Staffbase user management. It’s possible to send email notifications when first publishing a news post and afterward. A user can receive multiple email notifications for the same news post. Email Notification is counted as the traffic source when a user opens the news post included in the email.
Link
Contributors and editors can use the link option in the content editor to include news posts in other articles or content throughout the Staffbase platform. Link is counted as the traffic source when a user clicks on a link within another piece of content.
Links Plugin
The Links plugin can include a direct link to a news post. Links Plugin is counted as the traffic source when a user clicks on and opens the link. Several plugins can have a link to the same post, and every click on each plugin is counted.
Link Widget
The Link widget can contain a link to a news post. Links Widget is counted as the traffic source when a user clicks on and opens the link. Several widgets can have a link to the same post, and every click on each widget is counted. For example, a post about the Q1 product strategy is used in four different Link widgets on department pages. In this case, clicks from all four widgets are counted.
News Feed
The News Feed is how users view news posts on a news page in the Staffbase App or Intranet. Content brought in and shown from external products are counted separately. News Feed is counted as a traffic source when a user clicks on and opens the post from the original feed.
Newsletter (Employee Email)
News posts can be used as content blocks within newsletters in Employee Email. The post opens when a reader clicks on the link in the email newsletter. In this case, Newsletter (Employee Email) is counted as a traffic source when a user opens the post link.
It’s possible for a post to be included in several email newsletters, and in this case, all newsletters are counted for the metric. For example, both the HR Weekly and the CEO Monthly newsletters include links to a recent news post from the Head of Sales. Clicks from both newsletters are counted.
News Feed Widget
The News Feed widget can be placed on pages in the App or Intranet in order to display a news feed. News Feed Widget is counted as a traffic source when a user clicks on the post preview in the widget and opens the news post.
It’s possible for a post to be visible in several News Feed widgets and in this case, all News Feed widgets are counted for the metric. For example, two different office location pages include the global CEO news channel via the News Feed widget. Clicks from both widgets are counted.
News Stage Widget
The News Stage widget can be placed on pages in the App or Intranet to display selected content from a news page or channel. News Stage Widget is counted as a traffic source when a user clicks on the post preview in the widget and opens the news post.
It’s possible for a post to be visible in several widgets and in this case, all News Stage widgets are counted for the metric. For example, three different department pages include the global HR update news channel via the News Stage widget. Clicks from all three widgets are counted.
Notification Center
New content is shown in the notification center of the App or Intranet. In this case, Notification Center is counted as a traffic source. A user can go to the notification center and open the post multiple times.
Other
Other is listed as a traffic source in cases where the source could not be tracked exactly. For example, if it is sent through a third-party platform that is not yet trackable.
Push Notification
Push notifications are available for the mobile app, and display the new post notification directly on the user's mobile. You can send push notifications for a news post when you first publish a post and afterward. A user can receive multiple push notifications for the same news post. Push Notification is counted as a traffic source when the user opens the post from the notification.
QR
You can generate a QR code to link to a news post separately from your app or intranet. When a user scans the QR code, they are taken directly to the new post in their mobile app. In this case, QR is counted as the traffic source.
RSS Feed
An RSS feed displays news content from external websites directly in the platform. RSS Feed is counted as a traffic source when a user clicks on and opens the post.
Search
News posts display in the Search as results, under the Content tab. The news post opens when a user clicks on it in the search results. In this case, Search is counted as the traffic source.
SharePoint
News posts from the Staffbase platform can be linked through the News Central integration with SharePoint. SharePoint is counted as a traffic source when a user opens a link within the integration.
Sharing
The Share function allows users to send posts via a pre-established sharing link. Once the link is shared, a user can click on it to directly open the news post. In this case, Sharing is counted as a traffic source.
Studio
It is possible to open news posts also from the Studio. Studio is counted as a traffic source when a user clicks on a link and opens a news post directly from the Studio.
Teams
News posts from the App and Intranet can be linked through the News Central for SharePoint integration within Microsoft Teams. Teams is counted as a traffic source when a user opens a link through the integration.
User Profile
Every news post that a user has contributed to or commented on is listed on their user profile page. User Profile is counted as a traffic source when a user clicks on one of the listed news posts.
URL
News posts can be opened by users receiving a direct URL link. URL is counted as a traffic source when a user opens the news post from the direct link. For example, a colleague sends another user the URL of an interesting news post through the Chat function.
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