Analyze the Reach of Your Posts

Investing a lot of time in creating and publishing posts does not guarantee that they are creating an engaging employee experience for your users. That’s why Staffbase empowers you with Reach analytics, which brings you insights into how users engage with your posts. These numbers are presented in a visually appealing and easily consumable manner that help you align your content strategies better with numbers.

Analyse the Reach of a Post

Reach helps you measure how each post in a channel is performing and, at the same time, makes it easy to analyze how posts’ performance compare with each other. It is readily available in the Experience Studio. You can navigate to News and hover over the Reach icon corresponding to the post for which you want the analytics.

In the Reach hover callout, you can find insights into the following aspects:

• Reach: Percentage of users who viewed the post out of all the users in the channel who can potentially view the post.
• Potential Reach: Maximum number of users who can potentially view this post. For example, if a news channel has 100 subscribers, the potential reach is 100. This will include users who have subscribed to an open group and can also access posts from a news channel.
• Visitors: Number of users who actively visited or viewed this post.

These numbers can help you reflect on how to improve your content strategy.

Analyse the Statistics of a Post

You can see within the News editor detailed statistics on how the post is performing based on aspects, such as the number of times the post was viewed, the number of users who actively viewed it, the reach analytics, and the number of likes and comments the post received.

• Visits: The total number of times the post was viewed. If the number of visitors is less than the number of visits, it means that some users have visited the post multiple times.
• Visitors: The total number of users who actively viewed the post.
• Potential reach: Maximum number of users who can potentially view the post. For example, if a news channel has 100 subscribers, the potential reach is 100. This will include users who have subscribed to an open group and can also access posts from a news channel.
• Reach: The reach analytics, which shows the ratio of potential visitors to actual visitors.
• Likes: The number of likes the post received.
• Comments: The number of times the post was commented on.

A detailed analysis of these statistics can help you measure how a particular post is faring. Alternatively, you can view the statistics from your employee app or intranet.