The number of visitors measures the amount of unique users who have visited a post, page, or other content type. For example, if a user visits an article four separate times, they will only be counted once as a visitor.
The number of visits measures the number of times the post, page, or other content type was accessed. For example, if one user visits an article 3 separate times, each visit is counted.
An engaged user is a user who has commented, liked, or shared a news post at least once during a selected date range. At this time, users engaging in other app interactions, such as using the chat or other plugins, are not counted towards the number of engaged users.
An active user is a user that has accessed the app at least once during a selected date range.
A registered user is a user who has created a user account on your company app.
An unregistered user is a user who does not have an account on your company app. Unregistered users are only able to access content in the public area of your app.