The information and media you put into the public area should be interesting to to a general audience beyond your employees. For example you can publish company news and job vacancies here. Adding your Twitter or Facebook feed is also a great idea.
You can use the following types of content:
- News feeds
- Plugins like maps, calendars, meal plans, Facebook pages, SurveyMonkey, Netigate
Outside inspiration always helps. Have a look what other customers have done: