The Staffbase platform offers multiple ways to support communication within the App or Intranet. Rather than relying solely on top-down corporate messaging, Staffbase promotes diverse formats that foster connection. Regular communication from leadership helps build transparency, trust, and alignment across the organization. When leaders share updates and respond to employee questions directly, it strengthens the connection to the organization’s vision and enhances understanding of strategic decisions.

Use Case: Ask the CEO

An anonymous questions or concerns form, combined with a dedicated news channel for CEO replies, gives employees a simple, accessible way to share their questions or concerns. When the CEO responds openly, it builds trust, encourages transparency, and shows employees that their voices are heard and valued. A combination of News and Forms offers a practical solution within your Staffbase platform.

Prepare the Content

• Create a form with a single text box and configure it to be anonymous.
• Create a news channel for CEO communication. For example, Ask the CEO Anything. 
• Place the form on a page or in a news post using the Plugin widget to promote employee participation in various locations.

Enable Direct Communication from Leadership

• Encourage the CEO to post regular updates in a dedicated news channel.
• Allow employees to comment or react to foster two-way communication and engagement.
• Moderate the comments on posts to ensure a healthy and productive conversation.

Build Trust Through Transparent Dialogue

• Feature CEO responses in a visible news channel to ensure accessibility and impact.
• Highlight key themes from employee feedback to show that leadership is listening and responsive.
• Follow up on submitted feedback with updates or actions taken to close the communication loop.

Best Practices

Staffbase has a few recommendations to ensure the best experience for your users.

 

Schedule Communication Cadence

• Establish a consistent rhythm for leadership communications, such as monthly updates or Q&A sessions, to create consistency and predictability.
• Use the Editorial Calendar to align leadership content with company milestones or announcements.

 

Promote Visibility Across Multiple Channels

• Cross-promote leadership communications through Email, start pages, and push notifications.
• Use visual elements like photos or Hero images to draw attention to messages.

 

Involve Leadership in Various Departments

• Encourage senior leaders to participate in similar Q&A formats or share regular updates.
• Rotate communication features among departments to showcase a range of leadership voices.
• Create themed content to keep the format fresh and engaging.

How an Ask the CEO Page Looks for Users

Additional Helpful Information

• Overview of News Channel Types
• Using the News Channel Overview
• Overview of Forms