The public area is the part of your app that will be visible to users prior to login. This a great place to showcase information that’s meant for a broader target group; for example, customers, partners, and potential employees. You can use this space proactively for your public-facing communication efforts. Many Staffbase customers use the public area to share job postings, press releases, and other marketing material suitable for a public audience.
If you plan to distribute your app via the app stores, it is a requirement to have some public content. The reason for this is that the app stores do not accept apps that solely serve an internal audience. Apple reviews the app and the reviewer will consider if the app has the required public relevance.
We recommend to add at least three news posts and some more content, such as a static page, a map or some links. This is usually enough to show the Apple reviewer that your app is also providing value for a broader audience.